1st Thursdays

First Thursdays from May - September 4-8pm

Click Here to See the Specials for this month's event

First Thursdays, a social-retail event hosted throughout Wausau’s River District.  Attendees can meander, discover and explore downtown Wausau in a festival setting of performing and visual arts stage throughout the shopping district.  Several musicians and bands will be dispersed throughout downtown Wausau.  Each month will also feature live local art and scavenger hunt with a chance to win a gift basket or gift certificate to any participating business. Additional entertainment provided by downtown businesses.

First Thursdays was developed by local business owners who sought to enhance the downtown shopping experience.  The goal of the event is to enhance the downtown shopping experience by creating an enjoyable atmosphere filled with music and entertainment while promoting the unique River District stores.

Rollie Thomas, owner of La Prima and one of the original business owners to create this event expands on this concept, "First Thursdays is designed to socially engage our community to connect with neighbors and friends. It is a casual, fun atmosphere, and free for all to explore our local gems of the River District!" Elizabeth Field, executive director of Wausau River District further explains, “First Thursdays is a fun local event designed to get people exploring all the wonderful businesses that Wausau’s River District has to offer, and highlight the immense amount of local talent we’ve got in Wausau.”

All event details and more information can be found on the First Thursdays Facebook page (First Thursdays – Downtown Wausau) or Downtown Wausau’s River District’s Facebook page (Downtown Wausau’s River District). First Thursdays is also on Instagram under the handle 

Visit First Thursdays Facebook Page