Wausau Watercolor Project Makes a Big Splash in Downtown

The Wausau Watercolor Project, an undertaking of Wausau River District, is an initiative that was created to continue to showcase Downtown Wausau as the cultural and artistic center of the region. Similar to projects done in Seattle and Boston, stencils have been placed all around Downtown Wausau that are waterproof and only appear when it rains. These designs are relatively invisible on a bright sunny day, but as soon as the rain comes, the downtown streets become covered in positive sayings and fun designs. Business owners helped choose the designs that are outside of their stores, each one reflecting the wide variety of businesses that call Downtown Wausau home.

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La Prima was one of many businesses to showcase a stencil outside of their doors. Rollie Thomas, owner of La Prima is excited by the expansion of art downtown,“The addition of the Watercolor sidewalk Project adds a whole new dimension to our art culture in our beautiful River District. This exciting endeavor is another example of our main street folks keeping the community engaged and our down-town unique and extraordinary.”


Sarah Lentz, the Community Arts Intern for the Wausau River District, created the stencils with the intent to continue to emphasize the downtown as the central place for music and art in Wausau. “My hope with facilitating and creating public art installations like this one is that we continue to grow as a community using art, music, and creativity to bring the people of Wausau together.”

The stencils are expected to last 2-4 months, depending on foot traffic.Stencils are located outside of these businesses: City Grill, Evolutions in Design, Janke Bookstore La Prima Deli, Malarkey’s Pub, Marathon County Public Library, Navieve Fromagerie, Nicole’s Boutique, Sheperd and Shaller, and Voss Studios. So be sure to get out and see them before they disappear.