Wausau Center Mall to market with Wausau River District

By WSAW Staff  |  Posted: Tue 10:53 PM, Sep 27, 2016  |  Updated: Wed 5:38 PM, Sep 28, 2016

By WSAW Staff  |  Posted: Tue 10:53 PM, Sep 27, 2016  |  Updated: Wed 5:38 PM, Sep 28, 2016

WAUSAU, Wis. (WSAW)-- The new owners of the Wausau Center Mall are now working with the River District on marketing.

In a news release Tuesday, Mid-America Asset Management will work wit the district on an annual basis.

Wausau River District executive director, Elizabeth Field said, "We've been in discussion with them with what they wanna do. Basically they're looking to do community partnerships. And with us literally being just outside their door and already doing some of the programming they're looking for, it was just such a natural partnership. It was really easy to work on and enter together. "

Field said partnership is in an attempt to collaborate with events like First Thursday and the Painted Piano Project. Which are already in progress for 2017.