Local Wausau store owners prepare for Small Business Saturday Local shops prepare for Small Business Saturday

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By:  Holly Chilsen at WSAW/WZAW

This Saturday is a great day for everyone to shop small.

Falling the Saturday after Thanksgiving, customers can find bargains, discover unique gifts and have a personalized shopping experience like none other.

Several small, locally owned businesses in Wausau are taking part in the annual shopping event.

Elizabeth Brodek, the executive director for the Wausau River District explained why Small Business Saturday stands out from big box store shopping and what you can expect this weekend.

"People come downtown, they love being able to have a designated day for shopping small. The business owners love that there's a designated day for shopping small and, really, it's just wonderful that there's a light shed on the importance of small business nationally and at the local level," she said.

Here are some findings from the 2017 Small Business Saturday Consumer Insights Survey from American Express, the founding partner of Small Business Saturday.

- At least 80 percent of consumers will shop at a small independent business or eat in a locally owned restaurant this holiday season.

- 44 percent of those who plan to shop small on Small Business Saturday will spend more than they spent last year.

- 89 percent of consumers aware of Small Business Saturday say the day encourages them to shop small year-round.

- 90 percent of all survey respondents feel it’s important to support the small businesses in their communities.

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