Christmas on First is back for its 25th year in Wausau


By:  Holly Chilsen with WZAW

Christmas on First returns to Wausau for its 25th year this weekend.

The annual event offers a first chance and sneak peek at holiday gifts at stores on First, Second, and Third Avenues with refreshments, door prizes and a chance at a grand prize basket.

It takes place On Saturday, November 4 from 9 a.m. to 5 p.m. and Sunday, November 5 from noon to 4 p.m.

Elves from Wausau West Key Club will also roam the streets 11 a.m. to 2 p.m. on Saturday as well.

Elizabeth Brodek, director of the Wausau River District joined WZAW News at 4 on Friday to explain what shoppers can expect.

She said new this year, a trolley will run shoppers to and from the east side of the river, at the 400 Block or Grant Street to Alexander and Second Avenue, and Clark Street and Second Avenue on the near west side. The trolley is free to ride and will run on Saturday from 10 a.m. to 4 p.m.

Brodek said the event is a great way to get people excited for the holidays, while at the same time supporting local businesses. She said a majority of the sales come right back to the area to boost its economy.

This year’s participating businesses include Blossoms and Bows, Builer’s Cycles & Fitness, Buttermilk Creek, Dime and Dollar Thrift Store, Navieve Fromagerie, Needle Workshop and River District Antiques.

Check the Christmas on First event page on Downtown Wausau River District’s Facebook page for the most up-to-date information.

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