Jingle bells and awesome sells; the 25th annual Christmas on First

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By:  Erin Freiderich with WSAW

The 25th annual Christmas on First began November 4th in Wausau's downtown river district.

New this year, a free trolley was available to run shoppers from the east side of the river to the west side.

Shoppers looked forward to a first chance, and sneak peek at holiday gifts, refreshments, door prizes, and a chance at a grand prize basket.

Businesses participating in the year's event include Blossons and Bows, Builer's Cycles & Fitness, Buttermilk Creek, Dime and Dollar Thrift Store, Navieve Fromagerie, Needle Workshop, and River District Antiques.

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