By: Erin Freiderich with WSAW
The 25th annual Christmas on First began November 4th in Wausau's downtown river district.
New this year, a free trolley was available to run shoppers from the east side of the river to the west side.
Shoppers looked forward to a first chance, and sneak peek at holiday gifts, refreshments, door prizes, and a chance at a grand prize basket.
Businesses participating in the year's event include Blossons and Bows, Builer's Cycles & Fitness, Buttermilk Creek, Dime and Dollar Thrift Store, Navieve Fromagerie, Needle Workshop, and River District Antiques.