The Local aims to showcase statewide art

By:  Laura Schulte at Wausau Daily Herald

Alison Magnuson has always had a knack for art. 

The 26-year-old took art classes throughout her life but ultimately decided to pursue a degree and job in dental assistance. But that all changed when she and her husband had her daughter two years ago. Magnuson became a stay-at-home mom, caring for her daughter. 

While at home, she kept herself busy crafting pieces for her online Etsy shop, called Copper Daisy Designs. She refurbished old furniture and created Wisconsin-themed signs and pillows. 

As her daughter has grown, Magnuson has found herself with a little more time and a little more drive to realize her dream, which was to translate her art into a full-time job and a store to sell her goods. 

"The inspiration came from having a 2-year-old daughter. I want her to have a mom who follows her dreams," she said. "I want to have her know that everything's doable." 

Magnuson knew that if she were to start an art business, she wanted it to be in the former Violet Loft location in downtown Wausau at 420 Third St. The small storefront has just enough light and space to support a growing community of artists. 

When space became available early this year, Magnuson jumped at the opportunity to turn the space into her own — a store called The Local. 

The Local will be a way for not only Magnuson to share her art with the community, but also with other artists.

"There are so many talented people in Wausau and Wisconsin," she said.

The store will have space for artists of all types to display and sell their goods, such as T-shirts, paintings and drawings, candles, furniture and even soap. 

"When people walk in, I want them to feel like they're in a retail shop, but it's all hand-made in Wisconsin," Magnuson said. "I want (customers) to know they're helping a family in Wisconsin, which is pretty neat." 

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