Shepherd & Schaller of Wausau named one of best Midwest ski shops in national contest

Photo: T’xer Zhon Kha/Daily Herald Media

Photo: T’xer Zhon Kha/Daily Herald Media

By: Elizabeth A Waggoner, Wausau Daily Herald

WAUSAU - Local icon Shepherd & Schaller Sporting Goods is one of the two best ski shops in the Midwest, according to a recent online contest.

Freeskier magazine asked people to vote for their favorite shops across the United States and Canada. Shepherd & Schaller was the only Wisconsin shop named among what the magazine called "Midwest Leaders." The store also held the top spot in the Midwest for a portion of the contest. In the end, it was bumped into second place by a Twin Cities store.

Shepherd & Schaller, at 324 Scott St. in downtown Wausau, will celebrate 70 years in business in 2019. The owners have worked hard to remain relevant, evolving to meet customers' expectations.

With loyal customers from across Wisconsin as well as Minnesota, Illinois, Indiana, Kansas, South Dakota and beyond, owners are proud to offer genuine service and expert advice, co-owner Theresa Shepherd wrote in an email to USA TODAY NETWORK-Wisconsin. 

"Transplants to the area, especially those from warmer climates, make us a first stop for advice on coping with and enjoying Wisconsin winters," Shepherd wrote.

The store carries a broad selection of ski equipment, and ski tune-ups are one of its most popular services, according to a news release. Equipment rentals are an option for winter sport enthusiasts who aren't ready to buy.

Daily rentals of skis, snowboards, ice skates and snowshoes will become available after Christmas and when adequate natural snow is in place, Shepherd wrote. For information and reservations, call 715-845-5432.