When Alan Shepherd & Stan Schaller opened Wausau’s favorite Sporting Goods store in 1949 . . .


When Alan Shepherd & Stan Schaller opened Wausau’s favorite Sporting Goods store in 1949 at 212 Scott Street, Downtown was the heartbeat of the community.  It’s where people came to conduct business, go to school, enjoy entertainment, engage with government, relax, meet friends and take care of their families.  Setting up shop on the outskirts of the city was never considered. Being part of the pulse of the city would ensure the store was front and center, or “top of mind” as they say today, and customers appreciated the convenience of the location. 

Downtown Wausau is still the heartbeat of the city.  Only Downtown has a genuine personality, a sense of place, history, purpose and charm.  Business today can be conducted completely without personal interaction and that just doesn’t interest us.  We want our customers to experience is not just products and service, but a connection to our town and region.  Shepherd & Schaller Sporting Goods selection and expertise is complemented by our location across from the 400 Block Park and our customers comment regularly that shopping here is fun because the experience is a unique, complete package. 

 

Theresa Shepherd

Shepherd & Schaller Sporting Goods