Mission Statement
The Wausau River District promotes and facilitates the economic vitality and historic preservation of downtown Wausau for the benefit of the entire community.
DEI Statement
We believe Main Streets are for everyone. At the core of our approach to revitalization is a commitment to creating places of shared prosperity, equal access to opportunity, and inclusive engagement. The Wausau River District models and champions this vision through our actions and programs.
Areas of Focus
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Create and enhance a memorable sense of place within the Wausau River District.
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Undertake business retention, recruitment and marketing efforts in the Wausau River District.
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Advocate for residential development within walking or biking distance to the Wausau River District.
2023 State of the River District Video
Business Improvement District
Wausau River District, Inc. works in conjunction with downtown Wausau's Business Improvement District (BID). A BID is a defined geographic area in which property owners pay an annual special tax assessment for specific uses. In Wausau's BID, these assessments serve as Main Street Wausau's primary funding source. Businesses within the BID are automatically eligible to participate in WRD programming and services.
Our BID represents nearly 150 property owners and over 250 businesses within these boundaries:
Elm Street and Grant Street on the North
6th Street on the East
3rd Avenue on the West
Stewart Avenue and Washington Street on the South
Market Profile
The numbers don’t lie! Our annual Market Profile highlights data-driven information about the makeup up the District. Take a peek for a deeper dive into downtown Wausau.
